Starting a blog is exciting when you find a topic you love. In the beginning, posts tend to be scattered, covering various topics like children, recipes, and parenting tips.
Experts agree that narrowing your blog niche is crucial for success. It benefits both you and your audience, improving search engine optimization and engagement. While diversifying content has its merits, honing in on a specific niche streamlines monetization and growth strategies. Check out SubscriberZ for expert guidance on maximizing your social media followers, likes, and subscribers while staying true to your niche.
Launching A Blog? Here’s your No-Fail Blog Launch Checklist!
Starting a blog on platforms like WordPress may seem simple, but for those aiming to create a successful blogging website, “just writing” won’t cut it. If you want your blog to function like a business, you need to treat it as one by planning ahead.
Pre blog launch planning should include at least these details:
- Choosing a platform for launch your blog;
- Niche selection;
- Setting up your website on the platform of your choice;
- Taking care of the initial aesthetic;
- Content creation;
- SEO optimization;
- And market analysis which should be done every step of the way. You have to oversee what your future competitors and doing. What are they offering to readers. Especially those consistently getting the top rankings. At an initial stage you should take an inspiration from them, if you want to get where they are.
For our topic, let’s focus on the niche selection process. It’s important and here’s why: narrowing your blog niche can either benefit or damage your blogging strategy. Here’s what you can do for a better experience.
Creating Content Made Easier
When you think about the benefits of narrowing your blog niche, the first one that comes into mind is easier content creation process.
If you have a genuine interest in a topic, writing about it will come easily. For example, if you studied law, you can write about various legal topics. Similarly, as a chef, you can share cooking tips, recipes, techniques, and reviews of kitchen equipment.
Author’s block is common. Not knowing everything about a topic is fine.
Doing research becomes easier when you know what you’re looking for and where to find it. It’s also easier to create content when you’re familiar with the topic, compared to relying solely on research.
So what are the things you should be writing about?
Consider job requirements for content writers. Employers seek specialists in specific niches. Without tech experience, it’s unlikely to land a tech writing job. Business owners seek optimal results with minimal effort. Apply the same mindset to your blog.
Remember:
- You want to write about something within your field of expertise.
- Or things you’re deeply passionate about. Could be a hobby. The main thing is to have a lot of knowledge about the niche.
- Write about things that excites you. This way, content creation will feel less like a chore.
- When you have to completely rely on research to write a blog, there’s a higher chance of accidental (or intentional) plagiarism. Write about something you can offer your original insight and point of view.
- Choose a niche broad enough to allow you to create abundance of content. Especially at the beginning, it’s important to put out blogs frequently. It’s better for SEO and rankings.
Creating A Natural Flow
Having articles on your blog with similar topics can be advantageous. It keeps readers engaged and reduces bounce rates. This leads to increased time spent on the website and improves rankings on Google.
Readers can easily navigate to another blog post on your site when they find a post that interests them. Just make sure to include relevant links and valuable content. This helps create a smooth transition and is a key benefit of having a specific blog niche.
Remember: The longer people stick around your blog, the lower your bounce rate becomes.
What Is the Disadvantage of Creating A Natural Flow?
To maintain a loyal readership, avoid repetitive topics and aim for returning readers who eagerly anticipate new content.
Saying this may sound something like: “you should write about similar things, but don’t make them too similar”. How are you supposed to do that? Let’s give you a simple example.
Fashion is a vast topic with endless possibilities for blog posts. From styling bridesmaids to kids’ first day of school, there are countless ideas to explore. With consistently high-quality content, visitors will become loyal readers quickly.
The Key: The niche should be broad enough to allow creating various original content. So not something like “building bird houses” because that’s your hobby, but something about birds or building pet houses in general.
Keyword Research Made Easier
SEO is crucial. Google determines if content is worth reading. To prove yourself, provide useful content. But it’s not easy. Writing “useful content” requires research, writing skills, formatting, and keyword optimization for Google visibility.
To effectively write about your niche, focus on topics people care about with keyword research. Knowing your expertise makes this easier and saves time by narrowing your options. A specific blog niche attracts the right audience.
Remember: Having a solid SEO practice can lead to higher Google rankings.
More Tips For Better SEO
Keywords are the key to creating a SEO optimized content that’s true. But there are few other things that even beginner bloggers can do to make their articles rank higher through a better SEO practice:
- Pay attention to the Title. Put your keywords in the beginning of your title if possible. Don’t make it too short or too long. Make it a headline. Come up with something witty and original.
- Use optimal amount of keywords within an article. Using it only once in a, say 2500 word article, will not be enough. Search for the right keyword density per 1000 words before starting to write.
- Make sure keywords are evenly distributed throughout the text. Definitely include them in your introduction paragraph.
- Pay attention to the meta description. Title and meta description is how you lure readers in.
- Make sure the keywords, title and meta description are all relevant to the actual content.
- Break up your text with links, videos and images. Again, everything should be relevant to the topic of the article.
- Put headings within your text, especially H2 and H3. Put your keywords within the subheadings.
Finding An Organic Audience
Marketing and promoting your blog requires legwork. But targeting a specific group leads to more organic outreach.
If you create good content and share it on popular social media platforms, you can find your target audience who will share your posts. This will help you build a dedicated readership base.
Remember: Utilize an opt-in form on your blog to ensure your readers never miss a post.
How Do You Correctly Market Your Blogposts On Social Media?
Simply sharing your content is not enough if you don’t know where, how and when to share them. Here are the few things you should take into consideration when creating your social media marketing strategy:
- Correct platform selection. Twitter is the number one social media for technical writers; Instagram is great for fashion, food and small businesses creating items; Fashion bloggers should definitely be on Pinterest.
- Time your posts. Share content when the majority of your target audience is active. If your timings overlap, simply schedule your posts. Most popular social media platforms have a scheduling feature. And you should research what is the optimal amount of posts you can share daily. For Facebook one long daily post can be enough but it’s not the same on Twitter.
- Tag your posts. Hashtags and geotags are how you initially reach out to your audience. Through tagging your posts you increase the chance of getting on a trending page.
- Be active on multiple social media at the same time. Greater chance that you can make it somewhere.
- If you don’t have enough time or you don’t know where to start, and you have enough budget, definitely hire a professional social media manager.
Avoiding the Dreaded Writer’s Block
If you’re truly passionate about your chosen niche, you’ll find it easier to write posts because you’re driven to share your knowledge and message. This doesn’t guarantee you won’t face writer’s block, but it reduces the chances of getting stuck and makes it easier to overcome it.
To generate ideas and engage with readers, explore other blogs or online platforms. Seek feedback on desired future content, creating a mutually beneficial outcome.
Remember: Keeping a running list of blog post ideas is another fantastic way to avoid writer’s block.
Stopping the Email Overload
Do you enjoy signing up for email opt-ins, but end up with an overflowing inbox of content you never read? Joining opt-ins from various bloggers can be overwhelming.
If you choose a niche, unsubscribe from irrelevant newsletters to declutter your inbox. This relates to tip #5. Email can inspire future posts, so focus on learning and growing to improve your website.
Remember: There are tools out there that will allow you to remove yourself from multiple emails lists at the same time.
Monetizing Your Blog
Having a specific niche for your blog makes monetizing through sponsored posts or advertising easier. Sponsors may reach out to you if they see your great niche-focused content.
Choose sponsorships that align with your blog and won’t disappoint readers. Don’t settle for short-term advertising if it brings negativity. Quality offerings can lead to long-term sponsorship contracts and representation as the company’s face.
Consider sponsors carefully to avoid compromising loyalty to readers. Research extensively before making a decision, but in urgent situations, taking a calculated risk may be necessary unless the offer is unreasonable.
Remember: But it’s also okay to start a blog and NOT want to make a profit from it.
Become The Expert
By creating great content and building an audience, you become an expert in your niche and gain recognition like successful bloggers.
Star bloggers claim to be experts in certain fields, and they deserve it. Even without degrees, they can be considered experts through extensive research and creating good content. You don’t need a specific degree to run a successful blog.
To become an expert, consistently create original, well-researched, and well-written content. Use SEO to reach the right audience. Anyone can become an expert with knowledge, continuous learning, and passion for their niche. Promote yourself by linking your content in articles.
Remember: No need for a certificate or a degree from a research institution to claim the title of an expert. Not everything starts and ends with the academia.
Conclusion
Choosing a blog niche is crucial for running a successful blog. It has many benefits, but also a few challenges that can be overcome.
To find a blog niche, ask yourself what you’re passionate about or have experience with. Take time to brainstorm ideas and use them to write your first blogposts.
Hopefully this post has helped you in learning some tips for creating a clever blogging marketing strategy. Share your experience or ask anything in the comments down below!
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